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Why is the Xperia Z so expensive from sony?

SOLVED
Regular
Message 1 of 5
1,409 Views
Message 1 of 5

Why is the Xperia Z so expensive from sony?

Have just been having a quick look at the sim free prices and have found a couple of retailers (online) that are selling the Z for about £100 less than sony are selling it.

If other people can afford to sell it at that price, why not Sony?

1 ACCEPTED SOLUTION

Accepted Solutions
Demigod
Message 5 of 5
1,744 Views
Message 5 of 5

Re: Why is the Xperia Z so expensive from sony?

Because SONY retail shop has to sell according to suggested retail price that is communicated to all resellers/merchants. If SONY retail outlets sell at lower price that SRP, it would be anti-competitive. Especially for new products.

For resellers & merchants, although there are SRP, it's essentially up to them how much profit they want to earn. They usually mark up or reduce the prices where they see fit.

4 REPLIES 4
Emperor
Message 2 of 5
1,214 Views
Message 2 of 5

Re: Why is the Xperia Z so expensive from sony?

I doubt you will find that info here perhaps customer service can help you

http://www.sonymobile.com/global-en/support/contact-us/




"I'd rather be hated for who I am, than loved for who I am not." Kurt Cobain (1967-1994)

Adept
Message 3 of 5
1,214 Views
Message 3 of 5

Re: Why is the Xperia Z so expensive from sony?

Merchants you see online will be distributors so they give offers with less price.

whereas sony retail shops can't give such deals

Highlighted
Veteran
Message 4 of 5
1,214 Views
Message 4 of 5

Re: Why is the Xperia Z so expensive from sony?

Anyway I agree this is wired.

Demigod
Message 5 of 5
1,745 Views
Message 5 of 5

Re: Why is the Xperia Z so expensive from sony?

Because SONY retail shop has to sell according to suggested retail price that is communicated to all resellers/merchants. If SONY retail outlets sell at lower price that SRP, it would be anti-competitive. Especially for new products.

For resellers & merchants, although there are SRP, it's essentially up to them how much profit they want to earn. They usually mark up or reduce the prices where they see fit.